VINDICTA
Logo and Web page UX/UI design
Objective
I was commissioned to design a logo and a four-page website for a new investment advisors company. The client provided a list of adjectives to describe their brand: transparent, trustworthy, knowledgeable, professional, direct, and sincere. The client also requested that the logo and webpage reflect their passion for nature and hiking, and to use a color palette that incorporated red.
Logo Ideation
Sketches
Bird logo variations
Mountain logo variations
Compass logo variations
I wanted to create an option that branched out from the original concepts. Inspired by the beak of one of the bird logos, I developed the final logo through that design.
Final Logo
Website Ideation
For the website, I created two concepts for the client to choose from, both reflecting their request to highlight scenes of nature.
Sketches
Wireframe sketches
Concept 1
Concept 1 was vector-based, so I created various vectorized assets inspired by various scenic biomes.
Mountains
Ocean Waves
Sand Dunes
Concept 2
Concept 2 was based around the places the client had visited, and included some photos he'd taken during his adventures. I created silhouette cutouts of geographical features and aligned text to it to create interesting layouts.
Final Layout
The client liked aspects of both the concepts and chose to go with a photography-based layout with vectorized assets for buttons.
Website Walkthrough